This volume will hopefully kick off a series that talks about certain innovations that I have no idea why someone has come up with and moreover how someone else has approved.
All of these are either plain and simple annoying or just don't make any sense.
Volume 1 throws light on the 1/4 page or quarter page or tissue-paper-like-but-with-ad-on-it newspaper innovation.
It is that irritating little part that hangs out flaccidly from the front page of a newspaper, posing as some innovation.
Just how do you take control of it?
According to me there are two prominent ways in which people read the newspaper
a)They hold it up in front of their faces, in their living rooms, dining tables, back seats of cars etc etc.
b)When on the throne.
At first I did read whatever it was that was smeared across it but as soon as i moved on to the(actual) front page, there it would go, like the ears of a cocker spaniel.
Thought ignoring would help. Generally if you ignore something it does not come back, unless of course it happens to be a credit card payment or this tumor-like appendage hanging from the newsprint.
It is clumsy, irritating, not memorable at all -- will dare anyone to recall an ad they saw on that tissue-strip...
Here's a suggestion.
Run the ad.
Run the innovation.
Please just perforate it at the fold.
We could rip it and use it as tissue.
Howzatt???
So here's to less use of tissue paper, more tress, a greener environment and a peaceful time on the throne.
WARNING: Download in progress do not turn page...
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