Finally a New year's resolution I have kept. Have done something which I never thought I would do -- have my own advertising agency.
And that too not one, but two. So born on the 9th of Jan was White Canvas Mumbai and a few weeks later 22feet.
White Canvas will be the regular advertising agency.
22feet will be a digital agency.
Mools and Deepak will be the other pillars keeping the dreams above sea-level.
To sum up, 2 agencies, 2 branches- Mumbai and Bangalore, 3 friends.
The office space in Mumbai overlooks the Mahalaxmi Race Course. Have watched a few races as well. The interiors are designed by Vishal. It's funky. It's us.
This made it, 2 cool offices. The Bangalore one has collected it's share of praises both on and off facebook.
The white Canvas appraisals (yes, we are serious about this kind of stuff) was held yet again in Goa and was fun.
Met some of my old clients. Met some new ones. Anyways, got a few retainer clients. a few more project based work and a a few pitches. Offline work looks good . Online even better.
Sorry, missed out the logic behind 22feet.
It is not the length of the cricket pitch- that's 22yards
It's not 22inches, that's the length of my.... tongue, 5 times over...
It is the average length of the human small intestine. Also referred to as the gut.
So, it's all about gut feel.
The small intestine also is responsible for digestion, food and all that.
So, it's also got to do with hunger -- hunger for work.
Now that's cool.
White Canvas. Now that's simple and needs no explanation.
In case you do, please click on the logo.
Now comes the house warming. The house I picked up in Bangalore was finally ready to move in. Vinnie's at 305, us at 304.
The interior work got over as soon as the bank balance did.
So the next logical step was the house warming.
More people came than expected.
Surprisingly, even those who were expected, did also turn up.
Nice!
