Wednesday, April 29

Report

I hate doing this, but owing to sheer laziness have had to settle for this. What the first line means is a series of points that list down what's been going on for the first 4 months.

Finally a New year's resolution I have kept. Have done something which I never thought I would do -- have my own advertising agency.
And that too not one, but two. So born on the 9th of Jan was White Canvas Mumbai and a few weeks later 22feet.
White Canvas will be the regular advertising agency.
22feet will be a digital agency.
Mools and Deepak will be the other pillars keeping the dreams above sea-level.


To sum up, 2 agencies, 2 branches- Mumbai and Bangalore, 3 friends.

The office space in Mumbai overlooks the Mahalaxmi Race Course. Have watched a few races as well. The interiors are designed by Vishal. It's funky. It's us.


This made it, 2 cool offices. The Bangalore one has collected it's share of praises both on and off facebook.

The white Canvas appraisals (yes, we are serious about this kind of stuff) was held yet again in Goa and was fun.

Met some of my old clients. Met some new ones. Anyways, got a few retainer clients. a few more project based work and a a few pitches. Offline work looks good . Online even better.

Sorry, missed out the logic behind 22feet.
It is not the length of the cricket pitch- that's 22yards
It's not 22inches, that's the length of my.... tongue, 5 times over...
It is the average length of the human small intestine. Also referred to as the gut.
So, it's all about gut feel.
The small intestine also is responsible for digestion, food and all that.
So, it's also got to do with hunger -- hunger for work.

Now that's cool.

White Canvas. Now that's simple and needs no explanation.
In case you do, please click on the logo.

Now comes the house warming. The house I picked up in Bangalore was finally ready to move in. Vinnie's at 305, us at 304.
The interior work got over as soon as the bank balance did.
So the next logical step was the house warming.
More people came than expected.
Surprisingly, even those who were expected, did also turn up.
Nice!

Saturday, January 3

Haircut, anyone?

Calendars, diaries, pen stands, car stickers, innumerable text message all scream out one thing - 2009, is here.

Decided to stay in this year. As if I paint the town red otherwise. Cannot believe that its been 12 months since I went to Jindal. And like a boomerang, the lost kilos have come back. To stay.

Coming to this year. Sid wanted to go to Sri Lanka, I had no inclination. Neta was away in London so no threat from there. Vivek wanted to go out and kick some ass with his wife. Wanna know what he wants to do next year when the marriage is more than a year old. Chandru called, he too wanted to chill.

Sri Lankan altered to Goa for Sid, Neta landed in time with his wife from London and headed to Goa, no news of kick-assing Vivek.

So Chandru and me decided to take it easy.


No house-parties. No club parties. No beaches. Just treat it like any other night.

The hairy beast was in his elements. He cajoled and coaxed and I found myself inside Screen 1 at Big Cinemas, Wadala (yes, it's no longer IMAX) standing up to the National Anthem and preparing to watch the Hindi version of Ghajini. It was 9:30 pm.

We weren't the only ones who had decided to take it easy. Indeed, there is safety in numbers.

Liked the ending of the Hindi version better than the Tamil one. Asin is as irritating as she was in the Tamil one. Yes, I know she is a big star and all, I have shot with her, but somehow she does not come across as natural. There is so much effort that comes across looking fake. If you do not understand what it is that I am talking about, please refer to Genelia D'Souza in Jaane Tu....

Anyways, movie over. Back home. More chatting. More Pirates of the Caribbean... followed by some sound sleep...

Wanted to start off the new year by doing something different. Sat and thought. What it is that I haven't done in life. Bungee jumping, sky diving, swimming the list was long and endless.
But what it is that I can do, sitting at home, with the hairybeast for company...hmmm...

Eureka (sans the bath tub but fully clothed) I got it. Change the name. No longer will he be known as the HairyBeast.


Happy New Year everyone.
This year, I aim is to do some things I have never done in my life.
Cheers!